Driving Naari Programme launched in Chandigarh
YouTube users in India will see more local language content on Home and Trending. Based on user’s watch history, YouTube will automatically identify their preferred Indic language – from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu – and display more content in that language on Home.
The language preference is based on a combination of your user interface language, your watch history, and your location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself.
As a result, users will see more local language content in two places on YouTube:
On Home, users will see more local language content such as movies and music, especially if they are a first time user. Existing YouTube user will continue to receive recommendations based on what they watch.
Trending will now show trending videos based on user’s local language. For example, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India.
