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Facebook-owned messaging service WhatsApp which has over 1 billion users worldwide, was recently reported to be testing a new system that would allow businesses to communicate directly with WhatsApp users for the first time. The company has already begun testing the new business tool with Y Combinator startup incubator. While this seems like a great idea for business leaders to get a direct link to its users, it’s not so much of a pleasant idea for users as a possibility of them being flooded with spam messages is highly likely too.
Reuters reported that this is one of the potential revenue sources wherein the company can charge businesses to gain a direct communication with customers. “But the company is working carefully to avoid problems with spam messages, the documents show,” the Reuters report read.
The company is also reportedly surveying users about the extent to which they talk to businesses on WhatsApp, and whether they have ever received spam.
WhatsApp however, has declined to comment on the report.
