Driving Naari Programme launched in Chandigarh
New Delhi: Indian cricket icon Sachin Tendulkar’s autobiography ‘Playing It My Way’ saw its launch in the national capital on Tuesday as the event celebrated the book’s crossing a record 200,000 copies.
Present at the event were past and present cricket stars, including Virendra Sehwag, Ajay Jadeja, Ashish Nehra, Gautam Gambhir plus a whole host of business leaders.
The on-stage interaction with celebrated cricket humorist Vikram Sathaye entertained the packed hall. ‘Playing It My Way’, which was released on November 6, has already broken all records for an adult hardback on order subscriptions across both fiction and non-fiction categories.
The book has topped 200,000 copies in orders, already pulling ahead of both pre-order and lifetime sales of the top hardbacks Dan Brown’s Inferno, Walter Issacson’s Steve Jobs and JK Rowling’s Casual Vacancy.
Having received an overwhelming response to the launch of this bestseller, publishers Hachette India will be co-publishing Tendulkar’s autobiography in regional Indian language editions – Marathi, Hindi, Gujarati, Malayalam, Assamese, Telugu and Bengali for a summer 2015 release.
PTI
