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It came as a shock when the tech giant, Apple launched a smaller sized smartphone in the market priced at $399. But it seems Apple’s strategy to sell the iPhone SE is going just how they planned it.
According to a new report, the iPhone SE gave Apple a sales hike in key markets between April and June. The company saw increase in the sales number in the US and Europe.
Apple’s overall iPhone sales for the quarter dropped 15 per cent year-on-year to 40.4 million units, but it looks like the four-inch iPhone SE prevented a sudden decline.
Kantar reports that the iPhone SE accounted for 5.1 per cent of smartphone sales helping the company raise its marketshare to 31.8 percent in the quarter, up 1.3 percent on the previous year.
The iPhone SE grabbed 9.2 per cent of the market share in UK, ahead of the 9.1 percent marked by iPhone 6s. This helped the company grow its market share in the country up to 37.2 per cent in second quarter, up by 3.1 per cent.
The iOS market share grew by 0.7 per cent in the European market and 14.2 per cent in the German market, representing growth for the company for the first time in nine months.
Apple witnessed a substantial growth in France by grabbing 21 per cent of the market share, but didn’t conjure up the same impressive figures in China, where the device took just 2.5 percent of sales.
It is also worth noting that Apple’s overall gross margin for its most recent quarter dropped to below 38 percent on account of the iPhone SE, even after the smartphone delivered increased market share for the company.
The question still remains, whether this impressive sales numbers for the iPhone SE will lead to other affordable Apple iPnes in the future.
