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San Francisco: Social networking giant Facebook is considering to let businesses interact with users of WhatsApp via live chats and alerts.
“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner said on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”
WhatsApp may use some functions that are being tested with Facebook Messenger, for example, business-to-consumer interaction that marketers could pay for, notes Bloomberg.
WhatsApp, with 800 million users now (up from 600 million last August), has grown rapidly since ex-Yahoo employees Jan Koum and Brian Acton founded the company in 2009.
The Mark Zuckerberg-owned company bought the popular messaging service last year for $21.8 billion.
