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New York: Facebook is thought to be the undisputed king of social networking sites with its user base touching 1.49 billion i.e roughly 20 percent of the world’s population. But Twitter seems to think otherwise and has claimed that it is bigger than Facebook.
Twitter has about 316 million users in the second quarter (around five times less than Facebook’s figure) and its stocks are not doing very well either. But it did not deter Twitter’s chief financial officer Anthony Noto recently observing that Twitter was not behind Facebook, according to a Quartz report.
Noto’s remarks came during Deutsche Bank’s technology conference recently where he observed that Twitter is equal or perhaps even bigger than Facebook — “depending on how you measure it”.
“I often get the question from friends [who] are like, you know Facebook has over a billion users’, and I am like, ‘well, we have an audience, depending on how you measure it, that’s pretty comparable,” he was quoted as saying.
“But they only have that audience, they only have the 1.4 billion they report, there’s no other number. We have other audience numbers that no one talks about and when you add those up it’s a big number, in fact in some scenarios you could argue that it’s bigger,” Noto added.
The “other numbers” that Noto was referring to are logged-out users (people visiting Twitter who don’t have accounts or don’t log in) and those who see syndicated or embedded tweets elsewhere.
In July, then-CEO Dick Costolo told analysts that half a billion logged-out users come to Twitter each month, and there are even more people who see tweets distributed via partners, such as CNN and ESPN.
