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San Francisco: Facebook Inc is testing a personal digital assistant called “M” within its Messenger service that can answer questions with live human help and perform tasks such as buying gifts online and booking restaurants.
M is “powered by artificial intelligence that`s trained and supervised by people,” David Marcus, vice president of Messaging products, wrote on his Facebook page on Wednesday.
Rival services like Apple Inc`s Siri, Google Inc`s Google Now and Microsoft Corp`s Cortana rely entirely on technology to answer questions.
M is a hybrid backed by a team of Facebook employees with customer service backgrounds, called M trainers, who can also make travel arrangements and appointments, Marcus wrote.
Facebook has introduced several functions inside Messenger, which boasts more than 700 million users, to transform it into a standalone platform. Earlier this year, it rolled out games exclusively on Messenger and launched products for businesses to directly connect with consumers.
